Box Office Guru Wrapup: The American Takes the Top Spot

This weekend, the summer movie season closed quietly as the top ten slumped to its worst performance of 2010 with audiences finding other ways to spend their Labor Day holiday weekend. Two of the three new releases – George Clooney’s assassin pic The American and Robert Rodriguez’s violent revenge actioner Machete – met with moderate bows while Drew Barrymore’s romantic comedy Going the Distance failed to attract business. The top ten films tumbled to less than $75M (over the Friday-to-Sunday period) making for the lowest performance in nearly one year giving the marketplace very little momentum going into the fall season.

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